Search Engine Optimization for Beginners

You may have heard about search engine optimization before, sometimes it’s called SEO. Whatever term you know it but, they basically mean the same thing. What is SEO?

Search Engine Optimization according to Wikipedia is a process whereby the visibility of a website or blog is affected in the unpaid section of a search engine’s result. Does that make sense? Here is a little breakdown of what that means, SEO is simply a process where you upgrade the content of your website or blog site that major search engines will love to show your website as one of their top result for searches of a specific keyword.

For instance you have a website and you write about sports cars and someone comes along and uses a major search engine like google to look up information about sports cars. You would want your website or blog to be one of the top results that would show but that does not just happen on its own, it is SEO that makes it possible. So in simple terms you can define SEO as the tool that makes your website or blog to be added at top spots during searches.

As a beginner you may be wondering what this is all about, how can I start using SEO in Charlotte. You probably want to build the reputation of your blog and you are eager to do anything. Before going on, it is important to note that SEO is a process and every process takes time. If you do not commit to the process, you will not reap the benefits of the process.

Stages of SEO

To Use SEO, you need to understand the two stages: On-site and Off-site SEO.

  • On-site SEO

This is simply what you do on your site to make it more search engine friendly. There are certain rules that guide this process and you need to adhere to them in order to read the benefits. A note of warning, never over-optimize your website or blog because if you do, you will end up getting the negative results or effects.  On-Site SEO may not be fully covered in this article because it’s very wide but there are many articles on the internet that can help show you practical ways to optimize your website.

  • Off-site SEO

Apart from making changes to your website in On-site SEO, you need to use some off-site SEO techniques in Charlotte to make your website rank higher in search engines. This is simply website promotion, Off-site search engine optimization in Charlotte NC is just a technique that you use to promote your website. The key to Off-site SEO is building links, if you have enough links, it will show that you are trustworthy and then make the search engine pit you on top.  But the question is how do you build more links?

This is a valid question and when discussing this area in SEO, one should be careful, there are many fast ways to build links but they lead to momentary success and end up blowing up on your face. Rather than use mischievous ways to build links, the first thing you should do is to build great content. If you website has very good content, some links will come by itself. But if it does not have good content you won’t have new links. So the key to off-site SEO is to build great content and optimize your website and you will surely rise to the top of the search engines.